Hi Yvette, Thank you for your feedback! As you will see on the order page on qualialife.com, subscriptions offer 50% off of your first order, and 15% each order thereafter. This is to allow customers to try our products and see if they are the right fit for you and your individual biochemistry. So, subscribers automatically receive a 15% discount on each renewal. Keep in mind, subscriptions can be cancelled at any time; there is no minimum timeline or contract. Subscriptions can be cancelled from within your account, or if you have any trouble, please reach out and we'll be happy to assist. If you aren't getting any value from our texts and emails then we do not want to bother you with them any longer. To opt out from our marketing text messages, please respond to the text message with "STOP" and that will automatically take your phone number off the list. For emails, Please unsubscribe here: https://manage.kmail-lists.com/subscriptions/unsubscribe?a=LsrLwB&g=NbcTwn Please reach out to us at [email protected] if you need anything further! Have a great day, Bailey