Beau Lotto, Ph.D.

Dr. Beau Lotto is a neuroscientist and world renowned expert in perception. His research explores the ways in which we experience the world through our own versions of reality. As Beau puts it, "The brain never sees the world as it actually is, only the world that is useful to see." Beau is a three time main stage TED speaker, and is the founder of the world's first neuro design studio called Lab of Misfits, part lab, part creative studio Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art, and performance, to explore pivotal principles in current culture.

Related Links

Beau’s website
Lab of Misfits
TED Talk: Optical Illusions Show How We See
TED Talk: Science Is for Everyone, Kids Included
TED Talk: How We Experience Awe -- And Why It Matters
Deviate: The Science of Seeing Differently

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